ESG Report Concludes Geminare is Changing the Economics of BC/DR


ESG Product Brief: “Geminare makes BC/DR highly accessible to organizations where viable solutions were previously unavailable.”


January 4th, 2011, Toronto, Canada: Enterprise Strategy Group (ESG), a leading IT analyst and business strategy firm, world-renowned for forward-looking market intelligence and analysis, has released a Product Brief on the Geminare Recovery as a Service (RaaS) portfolio.  In this report, ESG Senior Analyst Lauren Whitehouse examines the growing need for Business Continuity and Disaster Recovery solutions within the SMB/SME and MSP markets, and hones in on the ESG “Bigger Truth”: that Geminare’s failback capability is unique in the market among automated failover solutions and thereby distances the company from seemingly economically competitive BC/DR offerings.


Whitehouse refers to a recent ESG Study, 2010 Data Protection Trendsas validation of the growing need for BC/DR solutions, stating: “ESG research revealed that nearly three-quarters (74%) of respondents to a recent survey indicated that their organization would experience significant adverse business impact with as little as three hours or less of downtime for tier-1 applications.”  Whitehouse comments that “this generation’s social conditioning for immediate gratification makes continuous availability and access to information an expectation.”  Still, Whitehouse notes, “even with more aggressive recovery time and point objectives organizations are reluctant to adopt high availability and failover solutions due to perceived complexity and high capital and operating costs.”


In response to the market needs and concerns, she observes that the “introduction of cloud computing and virtualization [is] changing this dynamic by positively impacting the feasibility and economics of implementing BC/DR” and points specifically to Geminare as having “recognized and addressed this opportunity several years ago by developing a compelling Recovery as a Service solution, when virtualization and cloud were just taking hold.”


Joshua Geist, Geminare’s CEO comments, “A hallmark of the ESG Product Brief is its ‘Bigger Truth,’ section, and I’m delighted that Ms. Whitehouse’s analysis of our BC/DR offerings led her to conclude that Geminare’s unique ability to failback as easily as we failover is the bigger truth.  We know that our easy, economical failback capability is what sets us apart in the market for MSPs looking to differentiate their cloud offerings, and it’s affirming to see leading companies, such as ESG, reach the same conclusion.”


Ms. Whitehouse states that ESG research has found that “improving disaster recovery capabilities is the top spending priority within data protection spending and that BC/DR is a function that companies are willing to invest in over the next 12 to 18 months.”  Geist adds, “we’re seeing this trend play out in the market in major ways, specifically with our large base of medium and enterprise MSPs as more and more companies are adopting our service, thanks to the stellar efforts of our many channel partners worldwide, including major telecom partners, leading hosting providers and top ranked MSPs.”


Ms. Whitehouse concludes, “IT investment justification typically focuses on mitigating risk, saving time, and saving money. A Geminare BC/DR solution can deliver value related to all three, especially over DIY [do-it-yourself] BC/DR implementations—a compelling reason for IT organizations and prospective service provider partners to take a closer look at Geminare’s solutions.”


About Geminare’s RaaS Product Portfolio

Geminare’s market-leading RaaS portfolio, including Cloud Recovery 2.0 Enterprise and Cloud Storage Assurance (CSA) 2.0 Enterprisecan be deployed in days instead of months. The technology ensures secure, continuous availability of mission-critical data and applications, such as Microsoft Exchange, SharePoint, SQL Server, Dynamics, BlackBerry and more, by replicating a customer’s server environment in real-time to a failover solution in the Cloud, using a Cloud vendor of choice. The replicated environment engages seamlessly during system interruption or failure and includes automatic failback – a capability once reserved for the Fortune 500 elite.


About Enterprise Strategy Group

Enterprise Strategy Group (ESG) is an integrated, full-service IT analyst and business strategy firm, world-renowned for forward-looking market intelligence, analysis, and consulting services that deliver proven, measurable results. Recognized as one of the world’s top 10 analyst firms by offering a unique blend of capabilities–including world-class market research, hands-on technical product testing, and expert consulting methodologies such as the ESG Strategy Lifecycle—ESG is relied upon by IT professionals, technology vendors, institutional investors, and the media for actionable IT and business intelligence.


About Geminare

Geminare is a pioneer in delivering Recovery as a Service (RaaS) solutions to the Cloud computing market. Dedicated to building game-changing Cloud technologies, including Cloud Recovery and Cloud Storage solutions, Geminare delivers its products through a network of channel partners worldwide. Currently in the market with Server Replication, Geminare counts among its partners Qwest Communications,, Bell Canada, CA Technologies Inc., Ingram Micro, LexisNexis Canada, Long View Systems and many other leading organizations. Geminare is located in Toronto, Canada with operations and partners in the U.S., Canada and Europe.


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For media inquiries, please contact:

Maria Krinsky

Kickstart for Geminare

(415) 509-0498

mkrinsky [at]