Storage Strategies NOW: “Geminare Leads Recovery as a Service Market”

Two technology analyst reports validate growing market need, applaud Geminare’s technology and channel strategy

September 21, 2010, Toronto, ON – Two reports recently published by Storage Strategies NOW principal analyst, Deni Connor, conclude that Geminare’s proven Recovery as a Service (RaaS) portfolio “defines the RaaS market and is well positioned to dominate it.” The first report, Geminare Targets Cloud-Based Recovery as a Service, highlights how Geminare enables its MSP, VAR and OEM partners to quickly deliver high-value, auto failover business continuity services to their customers through their Cloud Recovery and Cloud Storage offerings. The second report, Geminare Offers Customers Reliable, On-Demand Application Recovery in the Cloud, shows how businesses can easily obtain proven, cost-effect enterprise-class disaster recovery services that were once considered too expensive and complex for the SMB/SME market.


In assessing the market need for RaaS, Connor writes that many “businesses are prevented from deploying enterprise-level disaster recovery services because they are cost-prohibitive and difficult to manage. Yet, just like any small and medium enterprise-size company, they need to be able to provide continuous availability to applications and data in order to protect the viability of their business.”


Geminare’s market-leading RaaS portfolio, including CloudRecovery 2.0 Enterprise and Cloud Storage Assurance (CSA) 2.0 Enterprisecan be deployed in days instead of months. The technology ensures secure, continuous availability of mission-critical data and applications, such as Microsoft Exchange, SharePoint, SQL Server, Dynamics, BlackBerry and more, by replicating a customer’s server environment in real-time to a failover solution in the Cloud, using a Cloud vendor of choice. The replicated environment engages seamlessly during system interruption or failure and includes automatic failback – a capability once reserved for the Fortune 500 elite.


Connor concludes, “Geminare is well positioned to dominate the RaaS market for SMEs. Its channel-only focus allows MSPs, VARs and OEMs to offer disaster recovery capabilities without a large capital investment. Geminare’s white label strategy lets partners leverage their own brand name. With Geminare’s offering, neither the customer nor the partner are required to invest in hardware, software or staffing. In addition, its subscription-based service and easy deployment – less than 24 hours – makes it a boon for MSPs, VARs and OEMs.”


“These reports validate what our channel partners keep telling us—their customers can’t afford to adequately protect their data,” said Joshua Geist, CEO of Geminare. “Given the constrained budgets that businesses of all sizes face today, and the complexity inherent in building and managing in-house or custom-built total data protection solutions, our Cloud-enabled RaaS offerings have emerged as a perfect fit for the SMB/SME market.”


Additional Report Quotes

“Unique to Geminare’s Cloud Recovery offering is the ability to seamlessly and effortlessly failback a Cloud Recovery server to the production environment once the failure has been addressed. …Typically only available in the Enterprise market,[this] is ahuge differentiating factor…one that sets it apart from the look-a-like ‘imaging’ DR vendors and puts the SME’s protection capability on par with Enterprise counterparts.”


“Geminare has a comprehensive MSP, VAR and OEM program that…offers a channel-only, white-label Cloud service that they may rebrand and offer to their client base. Key benefits…include lead generation, certification, sales tools, technical assessment and 24/7/365 support.”


“Geminare’s technology is Cloud vendor-agnostic and provides an MSP, VAR or OEM with a solution that requires no additional hardware, software, licensing, maintenance, training or support. Partners can offer a turn-key full disaster recovery solution to their customers…and increase their revenue per hosted server [in their Cloud].”


About Storage Strategies NOW

Storage Strategies NOW (SSG-NOW), an industry analyst firm, provides an overview of the storage industry, opinion and commentary on the market, analysis of the vendors providing products and services, and predictions about future trends. Founded in 2007 by well-known storage observer Deni Connor, SSG-NOW focuses on realistic storage solutions for today’s data centers and arms clients with timely and insightful analysis so they can make informed decisions. Each client of SSG-NOW is guaranteed an informed, independent and objective opinion of their products and technology.


About Geminare

Geminare is a pioneer in delivering Recovery as a Service (RaaS) solutions to the Cloud computing market. Dedicated to building game-changing Cloud technologies, including Cloud Recovery and Cloud Storage solutions, Geminare delivers its products through a network of channel partners worldwide. Currently in the market with Server Replication, Geminare counts among its partners Qwest Communications,, Bell Canada, CA Technologies Inc., Ingram Micro and many other leading organizations. Geminare is located in Toronto, Canada with operations and partners in the U.S., Canada and Europe.


All names referred to are trademarks or registered trademarks of their respective owners.
For media inquiries, please contact:
Maria Krinsky
Kickstart for Geminare
(415) 509-0498
mkrinsky [at]