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Evaluator Group Technology Insight Series
Disaster Recovery in the Cloud - Geminare enhances Solution Provider offerings
By Russ Fellows, Senior Strategist
As Cloud and Infrastructure as a Service (IaaS) markets emerged during the last few years, new entrants often sought to establish their presence and secure market share first, then build margins by adding value-added services once their customer base was established.
Cloud-enabled services are now emerging, and Service Providers seeking to capitalize on this market opportunity are following the same approach - staking a claim in the Cloud services space, and worrying about profitability down the road. Industry consensus is that the largest opportunity within this emerging market will be with small-to-medium-sized customers, as businesses embrace the Cloud to secure enterprise-grade services at mid-market prices.
Service Providers should strongly consider the introduction of Cloud-based Business Continuity and Disaster Recovery (BC/DR) services as a means of bringing higher-value solutions to their customer base. These services further leverage the Service Provider Cloud infrastructure, and can be launched rapidly by partnering with a turnkey Recovery as a Service Provider, such as Geminare.