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Friday, Mar 20, 2015

ESG Blog: “Why Google Cloud Storage Nearline is Super Interesting for Data Protection”


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ESG Blog
Why Google Cloud Storage Nearline is Super Interesting for Data Protection
By Jason Buffington, Senior Analyst
Enterprise Strategy Group
March 2015

Why Google Cloud Storage Nearline is Super Interesting for Data Protection
Posted: March 20, 2015 / By: Jason Buffington / Tags: data protection, cloud-backup
You can’t have a conversation about IT transformation or data protection modernization that doesn’t include “the cloud” somewhere in it. And today, there are a wide range of cloud services that offer data protection capabilities:
  • Backing up SaaS offerings like Office365, Google Apps for Work, or Salesforce – see my earlier blog about SaaS backup.
  • Backup-as-a-service (BaaS).
  • Disaster Recovery-as-a-service (DRaaS).
  • Augmenting an on-premises backup solution with a tertiary Storage-as-a-service (STaaS) tier.
I covered BaaS, DRaaS, and tertiary cloud in late 2013 in an ESG research report and am in the process of updating some of those research points, but it is interesting to see how diverse the offerings are in even just the STaaS market:
  • Cloud-gateway solutions such as NetApp SteelStore or EMC’s Maginatics.
  • Every backup software vendor's flocking to a variety of public-cloud storage providers as a tier.
  • Every backup hardware vendor's effort to somehow get its appliances in an IaaS scenario or hosted by MSPs, so that its appliances can replicate to a cloud solution.
Last week, Google may have changed everyone’s math.
“Math,” meaning not just the dollars and cents, but the expectations of how cloud storage can be consumed as part of a data protection architecture. Before now, almost every cloud-extended storage offering that was leveraged for data protection utilized the same grade of public-cloud storage that was suitable for either protection or production usage. As such, while you could certainly trade the CapEx requirements of owning and running your own secondary storage at your own secondary site with the OpEx model of storing data in the cloud, you could certainly find economic scenarios where well-managed, self-owned storage beats cloud-based storage and vice versa as well. There wasn’t always an absolute economic winner because your data was on disk – yours, theirs, or otherwise.
Google Cloud Storage Nearline is designed specifically for providing low-cost storage for archiving, backup, and BC/DR. From a solution perspective, this lines up with several key industry trends:
  • Archiving  According to ESG’s Backup and Archive Convergence Trends report, most long-term data retention behaviors include multiple times per day ingest and retrieval, assumed access time in seconds to minutes, and the expectation of myriad users accessing the data. Those characteristics don’t scream “tape” as the only solution. Add to that the same report’s finding that one of the most sought after archival features was cloud-storage, and Nearline looks to fit the bill. 
  • Backup – In ESG’s Data Protection Appliances research report, cloud-extensibility was deemed important (26%), very important (35%) or critical (20%) by IT professionals responsible for data protection. With so many different approaches to augmenting one’s data protection solution, the only constant is that almost every organization will have some of its data in the cloud – maybe just for operational reasons such as protecting branches or endpoints, maybe as an alternative for disk/tape at a secondary site, maybe for BC/DR, but the cloud will be in most data protection architectures somewhere. 
With Nearline’s performance for retrieval being measured in single-digit seconds (with predictable SLAs) and an economic model that looks closer to tape economics than typical cloud-storage (disk) economics, it should not be a surprise to see early support from names like Symantec (with NetBackup 7.7 support), NetApp (SteelStore), Geminare (DRaaS), etc. Perhaps the only surprises are 1) Why didn’t Google do it sooner? and 2) Why hasn’t anyone else cracked the code to offer “warm” cold storage?
That being said, while most data protection technology modernization conversations have already included cloud considerations, those IT professionals’ managers who are balancing solution benefits/tradeoffs with economics in data protection may now be more interested.

17th  - 451 Research: “NTT pushes disaster recovery as a service in Europe”
20th  - ESG Blog: “Why Google Cloud Storage Nearline is Super Interesting for Data Protection”
19th  - 451 Research: “Geminare integrates DRaaS suite with Google Cloud Platform”
17th  - Gartner Fast Track Report: With Nearline, Google Becomes a Cloud-Based Disaster Recovery Provider
16th  - 451 Research: “Google puts the heat on Amazon Glacier with Google Cloud Storage Nearline”
29th  - Geminare Named “Cool Vendor” by Gartner, Inc.
30th  - 451 Research: “Geminare gathers pace in the RaaS arena, looks to grow beyond the US”
10th  - NTTCom Recognized with Highest Score for Product in Gartner’s 2013 Critical Capabilities RaaS Report
13th  - RaaS Market to Hit $5.7 Billion by 2018, Dominated by Geminare, TechNavio Reports
26th  - Geminare’s Recovery as a Service Patent Highlighted Among Top 10 Telco Patents
13th  - ESG Brief: “Cloud Recovery? Build, Buy or Geminare”
18th  - MarketsandMarkets Research: RaaS & Cloud DR Worldwide Forecasts and Analysis (2013 - 2018)
25th  - Geminare’s CEO, Joshua Geist, Named as 2013 CRN Channel Chief
3rd  - Geminare’s myVault Email Archive Finalist for Windows Azure Platform ISV Partner of the Year Award
29th  - 451 Research: “NTTA teams up with Geminare to add fuel to its enterprise cloud portfolio”
14th  - Geminare Recognized at 2012 CIR Risk Management Awards for Risk Management Product of the Year
2nd  - THINKstrategies StrategicThinking Profile: Geminare’s myVault Email Archive powered by Windows Azure
6th  - THINKstrategies StrategicThinking Profile: Geminare’s myVault Email Archive powered by Windows Azure
24th  - Geminare Recognized at 2012 CIR Business Continuity Awards for Most Innovative Product of the Year
1st  - Tier1 Research: “Geminare awarded RaaS patent, pursues global opportunities”
19th  - US Patent and Trademark Office Issues Geminare World’s First Recovery as a Service Platform Patent
23rd  - Tier1 Research: “Geminare’s RaaS rides on Windows Azure, reaching out to Microsoft partners”
17th  - IDC Analyst Connection: How Does Cloud Fit Into Your Business Continuity Planning? By David Senf.
1st  - Aberdeen Group: “How Much of Your Data Should be in the Public Cloud?”
15th  - IDC Vendor Profile of Geminare. By Laura DuBois and Eric Sheppard.
4th  - Tier1 Research: “Geminare channels more partners to deliver cloud-based recovery as a service”
6th  - Evaluator Group Report Identifies Geminare as Rapid Enabler of Higher-Value Cloud Solutions
4th  - Geminare Short-Listed for 2011 CIR Business Continuity Awards
4th  - ESG Report Concludes Geminare is Changing the Economics of BC/DR
12th  - THINKstrategies Cloud Computing Business Value Award, 2010
11th  - Storage Strategies NOW: Outlook Report
7th  - IDC Technology Assessment of Geminare
20th  - Tier1 Research: “Geminare widens audience for DR services with broader OS support”
13th  - Storage Strategies NOW: “Geminare offers customers reliable, on-demand cloud application recovery”
10th  - Storage Strategies NOW: “Geminare targets cloud-based Recovery as a Service”
26th  - Tier1 Research: “Qwest partners with Geminare for cloud-based disaster recovery service”
19th  - MaRS Discovery District
13th  - Tier1 Research: “Geminare tackles cloud insecurities with new version of cloud storage platform”
17th  - Tier1 Research: “Geminare adds more cloud options for disaster recovery as a service”
29th  - Tier1 Research: “Geminare has stealthy SaaS approach to DR that’s gaining converts”
15th  - CA and Geminare Short-Listed for 2009 CIR Business Continuity Awards